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Writing FAQs for your Public Profile

Helpful question starters for getting your profile set up fast

Matthew Perkins avatar
Written by Matthew Perkins
Updated over 10 months ago

FAQs (Frequently Asked Questions) are a critical element of your profile because they immediately address potential clients' common inquiries. This section saves time by reducing the number of individual questions you receive and builds trust by transparently sharing information about your services. Well-crafted FAQs can effectively preempt client concerns and make them feel more comfortable about starting their fitness journey with you.

For help with adding FAQs, click here


What to Think About When Writing

When composing your essay, focus on clarity, relevance, and persuasion:

  • Clarity: Use simple and direct language to ensure your services and policies are easily understood.

  • Relevance: Tailor your content to meet the interests and concerns of your target audience.

  • Persuasion: Highlight the benefits of your services and what sets you apart from other coaches.


Helpful Question Starters

To help you structure your FAQs, consider these prompts:

  • Services Offered: "What services does [your business name] offer?"

  • Training Details: "Do you offer in-person training? What client types do you specialize in?"

  • Session Information: "What’s included in each package? How long are training sessions?"

  • Personalization and Equipment: "How are training sessions personalized? What equipment do I need?"

  • Health and Safety: "Can you accommodate special medical needs? Do you have liability insurance?"

  • Policies: "What’s your cancellation and/or reschedule policy? What’s your refund policy?"

  • Progress and Outcomes: "How do you track and evaluate progress? How long will it take to get results?"

  • Additional Services: "Do you offer nutritional or meal planning? Do you offer self-paced programs?"

  • Booking and Consultation: "Can I book a free consultation? How long does an engagement last?"

  • Unique Selling Proposition: "What sets your training program apart? How do I know which type of training is best for me?"

Using these starters, you can build out a comprehensive FAQ section that informs and engages potential clients, helping them see why they should choose your coaching services.

Remember, the key is to anticipate client questions and answer them in a way that showcases your expertise and passion for fitness.

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